Market Your Book With a Launch Party
Marketing your book is not easy. It can feel like a full-time job with less financial rewards of the traditional workplace. That is why you need to try as many ideas as you can to get the word out about your writing, that includes having a party!
Do a Launch Party
One of the many ways to market your book is to hold a launch party or a release party. It is a celebration of the official publication date of your book. It helps celebrate, bring attention to your book, and get the ball rolling for the sales of your book.
What do the movie studios do when they release a new film? They have a party and invite people to get a preview of the movie as well as enjoy a good time. That's the same idea you are going for you. Celebrate and socialize with others while promoting your book.
Where Do You Celebrate?
There are several places you can celebrate your launch party. There is the obvious real life party you can organize. That can be a load of fun but will be the most expensive way to celebrate. Consider how big you want it and where. Maybe at a park or in your backyard. Personally, this is rarely used today with all the online interactions, so it might be unique and fun for everyone.
The other alternative is to have the party online. It is easy to do, reaches more people in faraway places, and can cost virtually nothing. Some authors have the party solely on their website. It helps to bring traffic to your site while celebrating.
Other places you can have it are Goodreads, LibraryThing, Google or on Facebook. Most people tend to use Facebook for these events. Wherever you have it, research how others have used the site. Learn from their efforts. Maybe even attend a few online events to see how it is organized.
You set up the event anywhere from 2 – 4 weeks before launch. You want everything ready to go when you announce it. Set up a time that you, the author, will be online to interact with people. That is crucial. If you can't be there, what is the point of the party? I had a party once where I had an appointment I couldn't get out of. I had an associate of mine start it. She forgot. The party flopped. I have only myself to blame for not being there myself. Learn from my mistake.
Make sure you point out what time zone the times are set in. That can get very confusing. Don't rely on Facebook or other sites to do it for you. They have gotten wrong on me several times.
During your event, have time for games and prizes. We'll get into that a little deeper in a minute.
Now, to the subject of invitations. Who do you invite? Well, everyone. You want everyone you know to hear about your book and celebrate with you. Invite everyone on your friends list on Facebook but go beyond that, too. Invite those in all the groups you have. Post the event on your website, on LinkedIn, Goodreads, and any forum you belong to. Remember that this is a celebration and you are inviting everyone to celebrate with you.
Word of warning here. Sadly, most people do not understand events on Facebook. They get invited and then get nasty showing themselves as fools. They do not realize they can decline to join an event. Even if they join, they can turn off the notifications so they don’t receive emails and such for every post you do. You will get nasty messages and posts from people. Just ban them from the group. You might not have invited them; someone else could have done it. Just be prepared for such things.
Also, sometimes Facebook will get worried that you are just spamming people. Start off being selective in who you invite and then add more people as you go along. On social media, this can be a fine line you walk in not getting in trouble on certain sites.
Fun and Prizes
You’ll want to do more than just announce the launch of your book. You want those that come to have fun. If you are having your party online, there will not be snacks and drinks. The socializing is done through fun activities.
Create games. It could be anything like asking what actors would play the roles better if the book was a movie, trivia from interviews and guest posts, or riddles. Research online games and what makes a good social game you can have at your party.
You need to have winners. Make it where people want to participate so they can win prizes. For each winner, a copy of the book can be given and/or swag. I love to win things which doesn't happen often. Winning makes people excited which in turn makes them excited about your book.
You can set up your own launch party, or you can use the services of several companies out there that can do it for you as they use their vast expanse of connections. In fact, you can use several different companies at one time with one setting up the party and another advertising it. Make use of the resources at your disposal.
I will say that the trend of launch parties is going up and down. Some authors are finding having these parties as being very successful. Others are struggling with turnouts as some readers are getting overwhelmed with the amount of new books coming out around them. Test the waters and see how it works for you.