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Market Your Book with a Guest Post

Updated on September 13, 2017

A great way to market your book is through guest posts on other blogs. Most bloggers would welcome this as it gives them a break from writing and helps out someone else. It benefits the host and the writer.

So, how does it work?

Understanding What a Guest Post Is

I don't want to make an assumption that we are on the same page. That has gotten me into trouble a few times. Let's explore what a guest post is.

A guest post is when you write for someone else's website/blog. You don't have a regular occurring piece. You write periodically on different subjects and follow the host's guidelines. By doing this, you get exposure ,and the host gets more exposure and a little less work on their plate.

Topics

Many people struggle with this part of writing for other blogs. Some blogs will provide you with topics as they might be focusing on something in particular. That can be very helpful as it narrows down what you are writing about. Others let you come up with your own. In a way, that can be much harder. There are too many possibilities. One thing you can do is think of what you’d like to read about. What would interest you on their website and still be something that you can relate to and help promote your work?

Here are some ideas to get you started:

· The Challenges of Finding Time to Write

· Coming Up With Titles

· Biggest Mistakes Made in Writing

· Best Mistake I’ve Made

· How to Become a Better Writer

· Overcoming Writer’s Block

· The Trick to Using New Words

· How to Write Descriptive Scenes

· Tips to Expand a Scene

· How to …whatever

These are just a few ideas that can be used. You could create a variation of posts just from one of these. Take different angles to old topics. Notice the one about the best mistake. Some mistakes can turn out good. Look at things in a new light.

Make it as personal as you can so the readers can relate to you. When they see that you make similar mistakes to them, they will be encouraged and will see you in a more familiar light which usually helps sales.

Find the Blogs

To do guest posts, you have to have blogs to post them to. They can't be your own or they aren't guest posts. You’d be surprised how easy it is to find blogs looking for guest posts. There are thousands upon thousands of blogs out there. You just need to look around.

Go to your various groups such as on Facebook, Goodreads, and Book Blogs. Think of anywhere you interact with people. Ask if anyone is interested in having you guest post. Checkout blogs you follow as well as those you can find on blog hops. Be polite in asking if they are interested in having authors guest post for them. Some do and some don’t. Some will have scheduled times. Others will have you send them, and they’ll post them when they get space.

Make sure you can fulfill a post when you promise to do one. Saying you want to write a guest post and then failing to do so tarnishes your reputation. That is counter to what you are trying to do. Keep your commitments.

Promote

Promoting comes in two parts. The first involves the post directly. At the end of your guest post, add links to your website, your Facebook page, your Twitter account, and more. Let the readers know where to find you. If they like what they read, they might want to follow you or discover more about you. I do that with a few people whose writing really wowed me. Give them a chance to become a fan.

The second part of the promoting comes when the post goes live. Let all your followers know that you have been a guest on someone else’s blog. You help yourself and the blog you wrote for. Your friends and fans will head over to read their blog. They might even sign up for a newsletter or read more of their stuff. The host gets more exposure as well as you do. It’s a win-win situation.

Try doing guest posts. You’ll be surprised how much fun it is. You'll meet new people, expand your networking circles, and gain more exposure for yourself.

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