Book Marketing Tips: Asking Friends for Book Reviews
Fact: Getting organic reviews for your book or eBook on Amazon (or other book selling sites) for book marketing can be hard. Really hard. Many online buyers don't bother to review purchases unless they're either true fans or truly dissatisfied. What about the "average" buyer? They feel they got the value they paid for and moved on with their lives and to their next purchase (book or otherwise).
I also have to ask you to come clean: How many of your online purchases do you review? I thought so. Then how can you ever be upset with readers who don't bother reviewing your book that they bought?
Sure, there are "cold calling" type outreach techniques that can elicit book review gold. But that's sales. And many writers I know think "sell" is a four-letter word. It is... but not that kind.
As well, authors are often bombarded by services and programs that say they can deliver this or that amount of book reviewers, usually for a fee. I'm not discrediting those services at all. If they get you the reviews you seek, then the investment might be worth it. But remember that it is a marketing "investment."
So what do most of us authors end up doing? Asking friends for book reviews. Nothing wrong with that. However, as I've discussed in other places, there are some caveats when it comes to soliciting reviews or other help from friends for your book.
Should You Give Your Friends a Free Copy of Your Book to Review?
Giving a free copy of your self published book can be an incentive for some friends to review it. They can feel that you've given them a gift and their review is their "thank you." Other friends may feel that because it's a "gift," reviewing is optional and may never review it. Be prepared for either response.
Be careful! If you provide the review copy as a PDF file via email, your "friends" may be tempted to email it to their entire contact list... maybe even share it on social media! Ouch. There go your sales. So size up your friends' sharing potential before whisking your work to their inbox.
Some preventive measures to control unauthorized sharing of your review manuscript online:
- If publishing an eBook on Amazon's Kindle Direct Publishing (KDP) and you have Digital Rights Management (DRM) enabled, you could pay for and "gift" the book to your friends. There are lending and sharing limits on DRM-enabled Kindle eBooks. Yes, you'll be paying to gift your own eBook, but it might be worth it to protect your work. By buying your eBook, you may realize royalties to help recoup your costs. .
- Send reviewers a print version of the book. Could your friends scan a print copy and share it online? Sure. But that would be quite a project if your book is in the hundreds of pages. That's usually not worth their effort. Tip: If you self published your book on Amazon Createspace, you can pay for a single copy of the book and ship it to them direct. This saves you time, hassle and cost to ship physical copies yourself. Note that you won't earn royalties for copies purchased and shipped direct through Createspace. However, at the low costs per copy offered to Createspace authors, and the savings realized from not having to handle the packing and shipping yourself, you could end up ahead by going this route.
Also remember to emphasize that friends should identify in their reviews that they received a free copy of the book from you so as not to run afoul of any disclosure requirements for compensated endorsements.
Why You Might Want Your Friends to Buy Your Book to Review
You may wish to only solicit reviews of your book from those friends who actually purchased the book. A "Verified Purchase" type designation on sites such as Amazon can give reviews an extra shot of authenticity that can be helpful to other potential buyers. So if that level of authenticity is important to you, don't feel coerced into providing free books to friends to review.
Granted, these non-compensated reviews can be more difficult to get. Encouraging genuine buyer reviews via email marketing, social media and personal outreach to known buyers are some strategies that can be employed.
Also, if you have published an eBook through Amazon's Kindle Direct Publishing (KDP), a message typically pops up when the reader is done with the book encouraging a star-rating and review. For book purchases made on Amazon, an email is usually generated to buyers inviting them to review their purchase. These reminders can help get those all-important verified buyer reviews.
Considerations When Asking for Friends' Book Reviews
Be specific about what you want your friend reviewers to do. Here are some things to clarify:
- Tell them if you wish them to point out errors. Some people may naturally slip into "editor" or "proofreader" mode which can completely sidetrack them from the content review task. Some do this to feel superior; others genuinely want to be helpful. If you do wish them to call out mistakes, tell them how to relay those to you separately from their opinions of the book's content in any reviews.
- Reassure your friends that you value their genuine, constructive criticism or praise. Supportive friends might feel uncomfortable saying anything less than positive about your book and only provide superfluous, kind comments such as "great book" or something equally vague. Let them know you'll appreciate their honest and thoughtful feedback, whether it's positive or not.
- Let them say no. Don't beg or use guilt to get reviews! Tell your friends it's okay for them to decline your request if they don't have time or interest.
Get Your Head Right When It Comes to Book Reviews
If you have asked for honest feedback from your friends, be prepared mentally and emotionally for what you may receive. Don't let any negative or hard-to-accept constructive criticism color your relationship with your friends. Remember, you asked for it!
Disclaimer: Both the publisher and author have used their best efforts in preparation of this information. No representations or warranties for its contents, either expressed or implied, are offered or allowed and both parties disclaim any implied warranties of merchantability or fitness for your particular purpose. The advice and strategies presented herein may not be suitable for you, your situation or business. Consult with a professional advisor where and when appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other damages, including but not limited to special, incidental, consequential or punitive, arising from or relating to your reliance on this information.
© 2016 Heidi Thorne
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