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Book Cover Design Dilemma: How Much Feedback Is Too Much?

Updated on June 19, 2017
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Heidi Thorne is a self publishing expert, author of 21 (and counting!) business books and eBooks, and a former trade newspaper editor.


Faux, Funny, and Fearful Feedback Requests for Book Cover Designs

There's a place for feedback. But I really get annoyed at faux feedback pitches. What do I mean by that? Because I follow a number of self published authors and writers on social media, I regularly see posts that ask for feedback on book cover designs and marketing materials. When I see them, I find myself questioning whether the person really wants feedback... or are they just wanting to advertise their upcoming books and marketing efforts?

Whether on social media, by email, or in person, I've also found that authors may ask for feedback on their designs, but go ahead and choose what they wanted anyway. So why did they want input? Validation for their decision? Going through the motions? Plus, I've found that the options they offer for review are usually pretty close to each other. I could put the options on a wall and throw darts to pick one and it wouldn't make much difference.

Those authors who have invested in graphic design for their book covers may also have a touch of buyer's remorse when they see the finished design options. They may feel that they spent too much. So by getting some positive (they hope!) feedback from their tribes, it will make the pain of spending the cash go away.

And here's where it gets even funnier. With some exceptions, most self published authors are not graphic design professionals. So when they hem and haw about the subtleties of each design option, they get themselves worked up over something for which they have little experience or understanding. That's probably why they feel inclined to ask for feedback. They're just so unsure of themselves and are afraid they'll make the wrong decision. (P.S. There is no wrong design... only more or less effective design.)

Part of the fear of making the wrong decision may be caused by fear of the publishing process. It could be due to a sense of loss at coming to the end of the project or fear of actually putting the book out into the world. By throwing this feedback loop into the process, authors can safely stay where they feel comfortable.

When Book Cover Design Really Matters

Book cover design is absolutely critical when selling books in a brick-and-mortar retail environment.

At the back of the room at speaking events? Not so much. Back of the room sales can be a memento of a positive experience. So the book cover design is less of a factor in an event attendee's decision to buy or not. It would be rare for a happy attendee to walk up to a post-event sales table and say, "Ew! I'm not buying that book from this great speaker because the cover design sucks."

Online, it's crucial to have the cover make a visual impact at a very small size (at 1" to 2" or less) on a screen or mobile device.


How Do You Know If You're Too Obsessed About Your Book Cover Design?

In the feedback beggars' defense, I'll admit that I've seen some pretty ridiculous self published book covers. So their concern for creating a better product is applauded. But beyond the issue of avoiding totally cheesy or offensive cover art, it can be obsessing over trivia.

Listen to your gut. Whether you design it yourself with online tools or have a graphic designer create it for you, one design option will usually "feel" right when you look at it. That's the one to likely be the best choice.

Ask only a few, qualified folks. As I've expressed elsewhere, limiting your manuscript editors and beta readers to a few qualified individuals can prevent perfection paralysis. Same principle applies here. Sometimes your editors and beta readers can be valuable reviewers for your book cover design, too. Avoid asking the hundreds of followers you have on social media unless you potentially want hundreds of viewpoints.

Cover creation tools are usually built by design professionals. Even if you can only afford free cover creation tools provided by your self publishing platform, remember that these templates were likely developed by cover design professionals familiar with the publishing industry. So they'll offer design templates that have a greater degree of design success, particularly for inexperienced self published authors.

You've got more to worry about. While authors muddle through this design dilemma, they also may be trying to avoid the hard work of finalizing their manuscripts which would include editing and proofreading. The book manuscript is what people are really buying! Design, decide, and move on to what's really important.

And if all else fails when choosing a book cover design, flip a coin.

Disclaimer: Both the publisher and author have used their best efforts in preparation of this information. No representations or warranties for its contents, either expressed or implied, are offered or allowed and both parties disclaim any implied warranties of merchantability or fitness for your particular purpose. The advice and strategies presented herein may not be suitable for you, your situation or business. Consult with a professional advisor where and when appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other damages, including but not limited to special, incidental, consequential or punitive, arising from or relating to your reliance on this information.

© 2017 Heidi Thorne


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    • FlourishAnyway profile image

      FlourishAnyway 3 days ago from USA

      There comes a point at which perfect won't help you and you just need to act. I like your advice. If giving people choices, it's also key not to give them too many options. Three is fine.

    • billybuc profile image

      Bill Holland 3 days ago from Olympia, WA

      Great advice as always. I usually go with my gut. For better or for worse, I trust my instincts. I'm laughing as I type that. Have a great week!

    • GalaxyRat profile image

      GalaxyRat 3 days ago from The Crazy Rat Lady's House

      Thanks, I usually get a book idea from a book cover, but push comes to shove, I have to ask for feedback from family.

    • heidithorne profile image

      Heidi Thorne 3 days ago from Chicago Area

      Well, GalaxyRat, if your family can provide great objective feedback, that's a plus! Thanks for sharing your thoughts with us. Have a great week!

    • heidithorne profile image

      Heidi Thorne 3 days ago from Chicago Area

      Billybuc, I'm laughing as I'm reading your comment. :) I also go with what "feels" right and, usually, it is right. Thanks for chiming in and have a great week!

    • heidithorne profile image

      Heidi Thorne 3 days ago from Chicago Area

      Flourish, so right! I've seen people give 4 or more book cover choices to choose from, all very similar. It's kind of like when you go to the eye doctor and he/she asks, "Is it better here, or here?," and both options look pretty similar. Toss up time! Thanks for putting the emphasis on my point. Happy Monday!

    • lambservant profile image

      Lori Colbo 3 days ago from Pacific Northwest

      I have not yet ventured into publishing a book, but am considering it. This is a good article, perspective, and advice.

    • heidithorne profile image

      Heidi Thorne 2 days ago from Chicago Area

      Hi lambservant! Glad you found the information helpful for when you do take the publishing plunge. Thanks for stopping by and have a lovely day!

    • C L Mitchell profile image

      C L Mitchell 2 days ago

      lol this was me! I was stressed about choosing the right book cover, so I sent 3 versions to some of my close friends and family for feedback. But instead of helping, it just made it more confusing as they all seemed to prefer different ones!

    • alancaster149 profile image

      Alan Robert Lancaster 2 days ago from Forest Gate, London E7, U K (ex-pat Yorkshire)

      Since I started publishing through New Generation I've had a sort of 'gentleman's agreement' on cover design. The last three have been 'wraparound' designs at the suggestion of Sam Rennie who looks after my publishing needs. I provide a 'base' image and one or two further images that might be superimposed on the 'base'. I have several 'base images' on file for future use, as and when.

      Then I provide the blurb to go on the back, plus the web address of my RAVENFEAST page here. That goes through and designs of bookmarks, business and postcards are based on the cover - for better or for worse.

    • heidithorne profile image

      Heidi Thorne 2 days ago from Chicago Area

      Hi alancaster149! It's good that you have a system for your book cover design. I wish more authors realized the time and aggravation that can save. True, it might take a while for an author to develop a "system." But it is so worth it! Thanks so much for sharing your system with us! Hope you're having a great summer. Cheers!

    • heidithorne profile image

      Heidi Thorne 2 days ago from Chicago Area

      C.L., I think we've all been there! :) And we've all learned something about the process and ourselves by doing so. Thanks for confirming the importance of limiting the book cover feedback loop. Have a wonderful day!

    • aesta1 profile image

      Mary Norton 2 days ago from Ontario, Canada

      Often, perfect is our enemy. I am thinking of trying making the cover first for my book and then, get some feedback. If it doesn't fit, I'll hire a professional.

    • alancaster149 profile image

      Alan Robert Lancaster 45 hours ago from Forest Gate, London E7, U K (ex-pat Yorkshire)

      It is uncharacteristically hot in this neck o' the woods, more like New Mexico or Arizona than 'li'l ol' England'. Forget your 'Foggy London Town', it's more a case of carry your own water supply. Better still, dress like Lawrence of Arabia and get a camel.

    • heidithorne profile image

      Heidi Thorne 40 hours ago from Chicago Area

      Aesta1, give it a shot. I've found the tools on sites such as Amazon's Createspace and Kindle Direct Publishing to be very easy to use with lots of options. But if you do get stuck, try to find a good pro. BTW, Createspace has cover design services at pretty reasonable prices if you have trouble finding a graphic design pro locally. Thanks for stopping by and good luck with your book cover!

    • Blond Logic profile image

      Mary Wickison 37 hours ago from Brazil

      I have seen this used as a marketing tactic to promote an upcoming book. The man was well known and would have had top consultants advising him. The list of comments was long and yet few people understood why he was doing this.

    • heidithorne profile image

      Heidi Thorne 35 hours ago from Chicago Area

      Hello, Blond! Yes, I think a lot of authors use this as a marketing ploy. I'm just not for it. I, too, am guessing that if he was an author of note, he probably had top notch talent helping him. In fact, they probably suggested he ask for feedback! :) Thanks for adding that great example to the conversation. Cheers!

    • Larry Rankin profile image

      Larry Rankin 33 hours ago from Oklahoma

      I believe you can have too little or too much feedback. One thing I've noticed is that sometimes people don't know what they want until they've had a chance to digest it. In such cases, sometimes all immediate feedback does is reinforce what is run of the mill and hackneyed.

    • heidithorne profile image

      Heidi Thorne 31 hours ago from Chicago Area

      Larry, that can certainly be the case. I also think it's helpful to sit with a design for a little bit to see if it still is appealing in a few days, instead of rushing to get a flurry of feedback. If I'm doing my own design, sometimes I'll draft a cover and then look at it again in the next day or so. Sometimes I scrap the whole thing and start over. But usually I just tweak what I've done and then move on.

      Getting only run-of-the-mill feedback can also depend on the people authors ask for help. If they ask those who don't want to be confrontational or are afraid of hurting an author's feelings, it'll also result in mediocre commentary that isn't constructive.

      Thanks so much for taking the time to stop by and offer your insight! Have a great day!

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