Be Active Online to Get Traffic to Your Blog
Being seen online is important. You really need to be active online to show that you are a real person that readers can connect to. If you aren’t seen online, why should anyone listen to you or care about what you post on your blog. You need to have a presence that is continual. Too often I see a web page or social networking page with very little activity. Is the person even still alive?
What Does It Mean to Be Active?
Active can depend on who is trying to define it especially since we are talking about online activity. I think we can all agree that you have to actually go online and do something. For the purpose of this discussion, active means being online where people can see you more than once a month. It is a presence that is seen at least weekly. Others have to see that you doing something online.
Don’t go online to a forum or social media site once a month or so and think that is active. You need to be seen at least once a week posting and making comments. Active means actually doing something.
Participate in discussions. I don’t mean argue. Participate. Interact. You’re there to mingle. Keep that in mind. Focus on getting along.
Okay, so you need to be active. You post funny pictures on Facebook all the time. That should be enough, right? Well, that is not the only place you need to be active. In truth, you need to nearly everywhere!
There is your main Facebook page. Yes, you should be active there, but that is severely limiting you. Really gaining an online presence means moving beyond that. There are groups on Facebook where you can interact with other writers and with readers. It doesn't have to be a group of authors or readers. It could be a group that loves crocheting. If you like to do that, join it. As you interact, people will want to get to know you better. That will lead them to your writing.
Join the various social networking sites. There more than just Facebook out there. That list includes Twitter, Google Plus, SnapChat, and Instagram. New ones are being introduced all the time. Check them out.
Comment and share. Be active. Don’t be a stick in the mud and just sit around watching the action. Get in on it. Give encouragement. Ask a question. Join the party. Otherwise, you are barely seen.
Remember that it is easier online to interact. Introverts can hide in real life, but online it allows us to step out and interact. Trust me, I have panic attacks meeting new people. But you can do it online.
How to Be Active
I have already mentioned joining groups and commenting. That is the best way to get active. Share information. Share posts. Comment. Give advice. Ask questions. As you do this, make sure you are always polite and not rude.
Look at the online social networking world as a large party. You smile and be polite. You ask questions and get to know other people. You join discussions on sports, politics, or hobbies. How would you act in such a setting in the real world? You'd have social graces. Do the same online.
What Not To Do - Bad Active
When I mean active, I don't mean casting shade, starting drama, or passing out false news. Be productively active. Join conversations. They don't have to be all stiff and serious. I've had interactions with others that were downright silly, but people saw me. They got to know the funny side of me. They got to see that I was a real person.
Don't bad mouth other people. That doesn't reflect well on you. If the topic you're involved in becomes too heated, step away. It is better to leave early before disaster strikes. You don't want to be kicked out of a group or be looked at in a negative way. The purpose is to get exposure that will help you market your book. Keep that in mind as you are active online.
As you are active, have fun. You can joke around and share funny pictures. Those always get attention. When someone sees you having fun, they want to get closer. You'll have others wanting to know you better all because you knew how to have a little fun while being active online.