Meeting a Real Liar who Lied Like a Dog
Some True information:
as far as I know, I've never lost my temper, shot at innocent bystander's, poisoned anyone private lakes or joined in with any group whose charter reads, "Arsonists Free to Join Our Movement for Peace." Ridiculous rhetoric. Stupid, wastes of my time and tax money that funds such "parades" who are given a permit. Our land is in trouble!
I Know a Lot About Work
from the tender age of 16 and for the next 33 years, I worked for the public – service-related occupations, products made or were used to help our local economy stay strong. No, I have never held jobs that required me to catch stray animals (dogs, cats, deer), put them in a cage in the back of my Animal Protection Services truck, paid for by taxpayer monies. Nor have I been asked to start my own company to where all that I have to do for a weekly paycheck is LIE. That is spelled L I E! Something untrue, negative, cannot hold up in court. Lie.
A person can "lie like a dog," tell all sorts of "black and white lies," and sometimes people whose job is is to lie will say to another person, "what that man said was a bold face lie!" In other words, a Professional Liar. Of course no one's behind has ever went to the ER from someone yelling, "Liar! Liar! Pants on fire," and that's a good thing. Bad for the ER staffs of America. The place would be packed.
Many years ago, I went to work for a local radio station. I loved the job and radio which was a dream of mine to work in whatever job was open and work my way to being an on-air host of my very own talk show where people (who listen to my program) could call in and ask me questions or offer an opinion of some sort. Fun to high heaven. I thought. Hardly none of that Radio Dream came true. The selling of airtime came true alright. The ad people of America, have My Support and a Hearty Bravo to all of You!
Depending on the market, an advertising rep is given a certain area to "cover," which really means, meet every business-owner and learn their every move – their wives and kids' names, likes, dislikes and what color they prefer. It sounds silly, but this formula works. I worked in a small, rural market in my home county where the radio station located.
I envied those "high rollers," the high-end ad rep's who have a Business Degree in order to sell their wares in a bigger, much-elaborate place like Birmingham, Ala, where the FM radio in cars rule the day. This is called "Drive Time," from 7 to 9 am – that also covers those workers driving from 8 am to 9 am. and the bigger radio stations whose ad reps have sold various ad packages for as much as $500-a spot for 30 seconds. And that is the cheap rate. Yes, the high-end ad reps make a hefty commission. And they should. Anyone who has to keep up with 30 + stores and businesses every week deserves all the breaks that are coming.
During my first three weeks of work with my new radio station job, I did as instructed. I met as many of the retail business owners' names, likes, dislikes, etc. as I could. And as time went by, I was blessed to have some new friends. And when I was selling, I would talk to the more-experienced radio salespersons. One man, a good friend in radio told me the best way to sell is NOT to sell. In other words, do not go inside a business and say, "do you need some radio ads today?" Of course the natural reply is NO. My friend said just sell yourself. Make small talk with the retail business managers and owners – in a few weeks, these people will know why you are stopping by to see them--which mercifully eliminates those "Yes and No" stupid questions that I asked in the beginning.
Other radio pro's told me to take the best retail business owner to lunch and treat him. In days to come, he will remember your kindness. This works for some and for some it flies into your face. I had this one new client who I told that I would treat him and his employees one morning for some free sausage and biscuits and orange juice. The guy was bonkers about this suggestion. I was too. But I didn't come up with the idea myself. This program was designed by the radio station owner – who traded out food for airtime.
When the first year of my job was coming to a close, I had one of the most-confusing, mysterious, and irritating situation that eclipsed any troubles that I had encountered when I worked for our local newspaper.
During my time of getting acquainted with the area retail advertisers that the radio station owners had given me, I drove by this very nice business. Went inside and the receptionist smiled at me and I smiled right back and told her whom I wanted to see. She told me to sit down and wait to see if her boss was in.
I did what she said. I wasn't sitting for long because the receptionist came back still smiling and told me to go right in as was her custom, I assumed.
I sat down after I introduced myself to the male business owner and this guy was the picture of friendliness. His smile was beaming and a talker who could hold his own if he had wanted to go into the auctioneer business.
The man and I sat and talked for about an hour. He and I shared the same College Football Team, the Crimson Tide, Alabama, and he told me about his expansion plans to make his chain stores the biggest chain of medical suppliers in the entire Mid-South of the USA. He could say this for he was wealthy enough to pull of that type of promotion.
My meeting was very successful, I thought. As I left his office, he said for me to stop by anytime that I was "up there," in his words which meant his business was in the next town beside the town where my radio station was located. This guy even said that he loved the radio music format. The guy knew his business. No argument there.
In the early fall, which was a couple of months from my initial meeting with this man, I was busy selling the radio station's Annual Football Pages Promotion which was a great idea. The local advertisers loved it and I thought that this promotion was a gift from heaven – and I looked at it that way.
So with that great promotion I set out to show it to the owner of that medical supply company owner and he did say for me to "stop by if you're up here," the first time that I met him. I was excited. I could not wait to get his "YES" when I laid the promotion on hid desk.
I parked, got all of my rates, deadlines and other important information and walked into the lobby of this new business. I wanted to follow protocol, so I walked to the same receptionist whom I'd met in the few weeks before I came by the business – and on the way to tell the receptionist what I wanted, I saw THE new friend that I had made. He waved at me as I sat down with the receptionist and here is the sample of the dialogue and the events that transpired:
Receptionist: "Sir, may I help you?"
ME: "Oh, sure. I was up here a week or so ago and I want to see (OWNER'S NAME), please."
Receptionist: "Oh, I am so sorry. He is not in."
ME: " . ..... .excuse me?"
Receptionist: "Oh, I am so sorry. He is not in today."
(and she said this with a straight face. If she played poker, she could rake in thousands in Las Vegas.)
ME: "Ma'am, I apologize, but I saw (OWNER'S NAME) in his office as I came to your desk and asked for him."
Receptionist: "Oh, okay. I will humor you and ask if he's in."
(I sat and watched the receptionist as she walked to the door of the owner's office and she was shaking her head as if she were talking to the guy who told me to stop by anytime.)
Receptionist: "I checked and he's not in. So can I give him a message?"
ME: "No, I just wanted to make sure that the business was offered this yearly promotion and I did not want him to be left out."
Receptionist: "Oh, that is so nice. But he's not in. I will tell him when he gets back."
ME: "Sure. That is fine."
As I walked toward the door, I looked at his office and there he sat as big as life--smiling at me waving like he was sending me a secret message.
I reported every detail of this strange ad call and the radio station owner said that would be fine and that I had done my best. But the next week, the radio station owner told me that the business owner, the one with the strange ad call, had written her a nasty letter about ME coming in his business to cause trouble. After she read the LIAR and his letter, I told the manager what a LIAR he was. And the manager went as far as to tell this two-faced retail advertiser that she would smooth the trouble about ME over when she seen me and she herself lied to him.
As I drove home on that Friday evening, I knew then that God was trying to tell me that not every word that comes out of someone's mouth is TRUE.
© 2018 Kenneth Avery