Engineering A Core Purpose in Times of Uncertainty

Updated on July 16, 2020
FJG de La Guadalupe profile image

A 25 year Army combat veteran who studied Economics at the Eisenhower School and Strategy at the Army School of Advanced Military Studies.

Purpose in Times of Uncertainty
Purpose in Times of Uncertainty | Source

Core Purpose

Many times, authors begin writing from the periphery and work in from there. I'm gonna do the opposite and start at the heart of the matter; our Core Purpose.

Our core purpose is simply that overarching theme that we want to live our life by and how we want others to see us and define us. Please don't get me wrong, I realize we are many things to different people in the right way, not in a deceitful manner. I mean, just think of a mother. She's the bedrock, lover, caretaker, comforter and so on. But in the end, what is the key way your life defined. That's kind of important.

Also important is to not attempt to be defined in an unrealistic manner. You understand this because we see it everyday in other people as they clearly try to be something they can never be.

So what does a good core purpose look like? Well, the easy answer is whatever you want it to look like. Yes, it's yours and you make it yours by authoring it after thinking about it. It can be a simple statement like..."To be a great Mother" and "To provide comfort and joy to the destitute." I myself use this core purpose..."To be there when needed most and help others understand how important and valuable they are." Or you can write a dissertation for yourself. Like I stated earlier, it's can't go wrong.

Yes, your core purpose is about today. But it probably needs to be more about your tomorrow. Your core purpose makes you aim high and keeps you focused into the future days, weeks, and years. As you grow and mature, revisit your core purpose and feel empowered to adjust and/or change it.

Core Values

To support our core purpose we need a compass...core values which help to guide our actions toward our purpose.

Core values are a set of fundamental beliefs, ideals, or practices that inform you on how you will conduct your life, both personally and professionally. Organizations can also have and maintain core values. Many of us have worked or presently work for such organizations.

One should determine their top values based on their experiences, level of joy and happiness, pride, and fulfillment. Based on this, aim for your top 5 values that best define you. Now, I'm using five but like your core purpose, you can choose as many values as you want. But like any good drink, you may very well water down your values if you choose too many. You'll have to carry a checklist just to remember them. So, be mindful of what's important and choose those values most natural to you. You'll be amazed that you're already living up to a number of them.

As I was going through this life exercise, I chose the following core values: perseverance, gratitude, hopefulness, humility, leadership. These are core values that help guide my actions to make my core purpose manifest itself.

Values List
Values List | Source
-Consistent behaviors allow us to hit the center of our values time and time again with beautiful consistency-
-Consistent behaviors allow us to hit the center of our values time and time again with beautiful consistency-


So far we've talked the talk. While values are abstract, our behaviors are concrete

I can tell you my core purpose and my core values. But you and I know that they are meaningless unless I can actually behave in a manner that serves those important values. We're gonna discuss walking the talk.

Our behaviors are the outward expressions of our values. Our level of hypocrisy is measured by how well our behavior aligns with our values. There's a bit of a warning here for all of us. Am I defeated if I fail to live up to my values by exhibiting a behavior that does not align with my values? Well, yes, temporarily. This is part of the human condition. What's important is to learn from it and create parameters that help us all behave in a better manner that is not anti-social in any degree.

Behaviors are important in society. Those individuals that can best adhere to positive behaviors such as attention to detail, focus, innovative, etc., become valuable to the organizations they serve within and will receive greater responsibility faster than others.

As I went through this exercise, I chose 5 key behaviors I needed to practice and exhibit daily to live up to my values and achieve my purpose. They are:

1) Stay committed especially when facing difficulties;

2) Be thankful to God and those around me;

3) Expect good things for others;

4) Expect others to teach me something; and

5) Be there day to consistent.

In the end, we want our core values to drive our behavior in a positive manner to achieve an important outcome...the core purpose for our life.

© 2020 Fernando Guadalupe Jr


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)