The Valentine’s Day Ad

Updated on February 2, 2018
Click thumbnail to view full-size
Diamond jewelryValentine's Day candyValentine's Day rosesValentine's Day Candy
Diamond jewelry
Diamond jewelry | Source
Valentine's Day candy
Valentine's Day candy | Source
Valentine's Day roses
Valentine's Day roses | Source
Valentine's Day Candy
Valentine's Day Candy | Source

The Situation

It is a conference room with high quality furnishings and state of the art electronics. Anthony Piccio, the CEO of an advertising company and two of his employees, Kathy Maguire and Murray Stein listen to the owner of COGET. Kathy is in her mid-30s, attractive and is wearing an expensive business suit. She has diamond stud ears and has a diamond ring on her right hand. Murray is in his late 20s. He is thin with unremarkable looks. He has glasses and is wearing a standard pinstriped suit. The owner of COGET explains his company’s situation.

The ad campaign for our jewelry last year was a flop. We paid top dollar for a supermodel to be in our ads and our sales were dismal. For our Christmas ads we doubled down we had a supermodel and the top male model. The rest of our merchandise did a respectable business but our jewelry sales were terrible. If our jewelry doesn’t have a good showing for Valentine’s day we’ll have to think about getting out of the jewelry business.

Kathy waits a moment then breaks the silence.

“What would you want the customers to know about your jewelry line?”

“The same I want them to know about everything else our chain sells. I want them to know we sell high quality products at economical prices.”

The Discussion

Kathy and Murray are back at their office. They are in a small conference room. They have some product samples on the table. Kathy chuckles.

“He’s got to be kidding. High quality? I wouldn’t be caught dead wearing these.”

“You’re saying they’re not worth the price.”

“Sure, they’re worth the price but hamburger meat at a discount price is still hamburger meat.”

Murray picks up a pair of diamond stud earrings.

“How much would this cost in a jewelry story?”

Kathy examines the earrings.


“They sell it for $99.”

“We can’t just talk price when selling jewelry. This is a Valentine’s Day ad. Women want to be romanced.”

“Men are doing the buying. Take that ad they ran last year.”

“The one with Bianca?

“To be technical it’s the one with Martha Hoffmann, that’s her real name. She is from Michigan. She made $9 million last year and she acts as if she’d be happy with $200 worth of jewelry. If we run the numbers with what the typical woman who’s a COGET customer gets the woman who’s a customer should be happy with a candy bar.”

“You’re saying we should gear the commercial to men who take home less than 50,000 a year?”

“You got it, the commercial should be geared to men who would rather spend less.”

“This is risky.”

“If we don’t take a risk we’ll lose the account anyway.”

“We’ll make a standard romance commercial and one with your approach. That way if we lose the account we won’t lose our jobs.”

The Commercial

Anthony Piccio is having a Super Bowl party at his home. Kathy and Murray are at the party along with a few other co-workers and significant others.

Anthony talks to a couple of his guests.

“This is very important for COGET since they want to expand their market.”

Murray talks to a woman.

“We got someone from the B list so it cost next to nothing to make.”

Kathy talks to a couple.

“We even did some product placement to defray the cost of the Super Bowl slot.”

The announcer says, “The kickoff is up next.”

Kathy shouts, “We’re coming on!”

Everyone gathers around the television screen.

A wall calendar in the background shows February. A man wearing a football jersey is sitting in an armchair. Pretzels, potato chips, and beer are on the coffee table in front of the man. A small table next to the armchair has a small flower bouquet and a heart shaped candy box. The man points to the audience.

You know what’s coming up? Right, the Super Bowl. You know what else is coming up? Valentine’s Day, BEEP Valentine’s Day. You’re just getting your BEEP out of hock from Christmas and now you’ve got to buy a gift for BEEP Valentine’s Day. What does she BEEP want? Flowers, chocolates? No BEEP way. Diamonds, BEEP diamonds. You know what got to BEEP do? Get them at COGET. You can get this BEEP at half the price that you’d BEEP pay at those fancy BEEP stores. It’s the same BEEP. The BEEP best part is you don’t have to leave your BEEP chair. You see this BEEP writing down here? You can order BEEP online. You BEEP order online and you’ll also get a BEEP uncensored video of my BEEP stand up routines. That includes this BEEP commercial that includes all the BEEP words those pain in the BEEP censors BEEP beeped out.


Questions & Answers


      0 of 8192 characters used
      Post Comment
      • Robert Sacchi profile imageAUTHOR

        Robert Sacchi 

        20 months ago

        Thank you for reading and commenting. Overall I can't complain. Hope you are well.

      • pstraubie48 profile image

        Patricia Scott 

        20 months ago from North Central Florida

        Clever...and lots of beeping going on....the whole ad campaign business often takes quite a circuitous route. Hoping all is good with you. Angels headed your way ps

      • Robert Sacchi profile imageAUTHOR

        Robert Sacchi 

        23 months ago

        Thank you both for reading and commenting. This year seems to be breezing by for me, Happy Easter all. I got the idea for this off beat commercial when I saw a supermodel hawking jewelry.

      • Peggy W profile image

        Peggy Woods 

        23 months ago from Houston, Texas

        Valentine's Day is now in the rear view mirror with Easter arriving this Sunday. Happy Easter Robert!

      • Frank Atanacio profile image

        Frank Atanacio 

        23 months ago from Shelton

        what a clever write my friend... and the breaking it down in self help was effective here.. Loved it

      • Robert Sacchi profile imageAUTHOR

        Robert Sacchi 

        2 years ago

        Thank you for reading and commenting. I'm glad you liked the read.

      • liesl5858 profile image

        Linda Bryen 

        2 years ago from United Kingdom

        Wow! Robert such a good commercial ad. Well written.

      • Robert Sacchi profile imageAUTHOR

        Robert Sacchi 

        2 years ago

        Exactly. Thanks for reading and commenting.

      • Peggy W profile image

        Peggy Woods 

        2 years ago from Houston, Texas

        Ad writers truly have to know their target market and make ads accordingly. No sense in advertising expensive yachts to people with rowboat budgets. :)

      • Robert Sacchi profile imageAUTHOR

        Robert Sacchi 

        2 years ago

        Thank you. I appreciate you reading and commenting. I got the idea from a commercial where a supermodel said, "women are incurable romantics". I thought this commercial is supposed to be geared towards men. If they didn't think men were the "incurable romantics" then what kind of a commercial would they make.

      • MizBejabbers profile image

        Doris James MizBejabbers 

        2 years ago from Beautiful South

        Haha, as a former ad writer, I love it! Your article, that is. I had a coworker who's boyfriend always gave her flowers for any occasion. One day she was showing off her flowers, and I stupidly said to her, "tell Danny you want a piece of jewelry for X day. Those flowers will be gone in a day or two, but you can keep thinking about him every time you wear the jewelry." She not only told him what I said, but that I said it. Sure enough, next special occasion, she came in wearing a lovely gold chain around her neck. I was embarrassed, but he told her that he just hadn't thought about a woman's feelings. Soooo, there's a lot of merit to your advertising ploy here.


      This website uses cookies

      As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

      For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

      Show Details
      HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
      LoginThis is necessary to sign in to the HubPages Service.
      Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
      AkismetThis is used to detect comment spam. (Privacy Policy)
      HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
      HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
      Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
      CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
      Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
      Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
      Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
      Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
      Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
      Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
      VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
      PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
      Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
      MavenThis supports the Maven widget and search functionality. (Privacy Policy)
      Google AdSenseThis is an ad network. (Privacy Policy)
      Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
      Index ExchangeThis is an ad network. (Privacy Policy)
      SovrnThis is an ad network. (Privacy Policy)
      Facebook AdsThis is an ad network. (Privacy Policy)
      Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
      AppNexusThis is an ad network. (Privacy Policy)
      OpenxThis is an ad network. (Privacy Policy)
      Rubicon ProjectThis is an ad network. (Privacy Policy)
      TripleLiftThis is an ad network. (Privacy Policy)
      Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
      Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
      Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
      Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
      ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
      Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
      ClickscoThis is a data management platform studying reader behavior (Privacy Policy)